On May 3 2010, one of TV’s sexiest mothers, Gossip Girl’s Lily van der Woodsen (Kelly Rutherford), was dripping in drama. The stylists for Gossip Girl selected our Diorissimo necklace to offset Lily’s man troubles with Serena’s (Blake Lively) father. The 24K gold necklace is stunning on brunettes, and amplified even more on blonds like Kelly Rutherford.

As a special tribute to Gossip Girl and the fashions the show promotes, we will be running a 25% fashion discount from May 3rd to May 5th. Enter LILY at checkout for 25% off your entire purchase of M. Sturman Jewellery and treat yourself to some Gossip Girl fashion. And treat your mom to some jewelry for Mothers Day. She will love anything you pick. Shop for the Diorssimo necklace at M. Sturman Jewellery (it’s a limited edition piece) >

We can also act as personal shopper help you pick something special, so contact us for personal attention.

This necklace is made of vintage yellow stones ordered by Dior from Swarovski after WWII.  The stones are bezeled with 14k gold-plated seed beads and suspended from a chain woven of the same beads.  All of it handwoven, totally one-of-a-kind fashion and totally Lily van der Woodsen, played by Kelly Rutherford.

Shop for the Diorssimo necklace at M. Sturman Jewellery >

What a word: Artisanal. Artisan. Artist. …. The article in today’s New York Times Style section, by Tim McKeough, page D4, is entitled “Artisanal Treasures” and subtitled “Valuing the personal in an era of mass production”. Yes! Amen and Hallelujah! Not a concept as compelling as it should be today, especially in this down economy.

“Valuing the personal” — knowing that an artist’s eye was captured by the materials and compelled to create from them; knowing that an artist’s hands produced the treasure, rather than a machine; knowing that the treasure is a unique object — perhaps one-of-a-kind or of limited production — rather than having been mass produced.

The profiled entrepreneur, Stephen Burks, begins by saying: “Modern manufacturing processes are good at churning out one identical product after another. But shoppers in search of a little more character are increasingly drawn to objects handmade by artisans around the world.” Are you in search of “character” in what you buy?

Each piece of jewelry I produce is personal, each has a history of some sort, each piece is handmade painstakingly — an investment of time and love. Everyone asks how long it took me to make the statement piece “Be Mine” — but how can I begin to quantify the wealth of energy and commitment, no less the pleasure, inherent in its creation, or the ease of simply wearing it with something simple and black and standing out in the crowd? I assure you: I did not churn it out.

Mr. Burks continues to talk about treasures “having that immediacy of making, and that direct connection to people and community groups” – isn’t that what we are searching for these days with our Facebook and Twitter postings and connections? So why not in the treasures that we buy, wear or live with?